Barbie believes that every girl deserves the opportunity to reach her full potential. The brand is dedicated to empowering girls through purposeful products, funding important initiatives, and shining the spotlight on the real people who are living their dreams.

Barbie is proud to be the most diverse and inclusive doll line to date. We recognise the importance of representation - for a girl to be able to look at her toy and say “hey, that looks like me!” Access to a more diverse line of dolls prepares the new generation for a more diverse world where differences are celebrated and they are free to be exactly who they are.

Barbie is committed to raising awareness about environmental challenges. Since 2021, we have been developing products with the planet in mind. Join us in our effort to do our part and make a positive change for the planet!

Check out our toys that incorporate recycled and renewable materials, the Mattel PlayBack recycling programme, and more!